Mark Ritson: Luxury brands should take a stand against the grey market – Marketing Week

All Sections Sign In/Register Mark Ritson: Luxury brands should take a stand against the grey market
Richemont, owner of luxury watch brands such as Cartier, is boldly forfeiting hundreds of millions of pounds to keep stock out of the grey market, but it is a crucial step in preserving long-term brand equity. By Mark Ritson 22 May 2018 5:23 pm
At first sight it looks very close to insanity: Richemont, the Swiss luxury goods group which owns some of the most prestigious watch brands on the planet…

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