Western Europe B2C E-Commerce Market 2018 – ResearchAndMarkets.com

   2018-09-12 19:09

DUBLIN–()–The “Western Europe B2C E-Commerce Market 2018” report has been added to ResearchAndMarkets.com’s offering.

B2C E-Commerce in Western Europe sees new trends amid continued growth



Western Europe B2C E-Commerce Market 2018, provides sales data and forecasts on the 10+ nations in the Western Europe sub-region. The report includes information on developing trends such as voice command and cross-border purchases, plus omnichannel shopping.

The UK leads Western Europe in B2C E-Commerce sales

The United Kingdom has the highest B2C E-Commerce sales volume in Western Europe. While some other nations may show more rapid growth rates, Germany and France follow the UK in the top three nations in online retail sales. Overall, the online share of total retail sales in Western Europe is expected to approach 20% in the next 5 years, according to the report.

Online shopping trends in Western Europe

M-Commerce, omnichannel and cross-border shopping, plus voice command purchases are global trends also prevalent in Western Europe. The Nordic nations are among the regional leaders in mobile shopping. The practice of webrooming and showrooming continues to grow, with some indication that the omnichannel shopping leads to higher value purchases. The report also points to Austria and Belgium as regional leaders in cross-border shopping, though the phenomenon grows in other Western European nations. The adoption of smart speakers has fomented voice command shopping, with projections of sales volume in billions of euros through this medium in the UK alone by 2022.

Amazon leads other online merchants in Western Europe

U.S.-based Amazon.com has maintained its lead in the top online retail markets of Western Europe in competition with local and Chinese E-merchants. The report cites an estimate that nearly half of all online sales in Germany is through Amazon.

Key Topics Covered:

1. Management Summary

2. Regional

3. UK

4. Germany

5. France

6. Italy

7. Netherlands

8. Spain

9. Belgium

10. Sweden

Companies Mentioned

  • ASOS PLC
  • Alibaba Group Holding Ltd
  • Amazon.com Inc
  • Apple Inc
  • Bol.com b.v.
  • CDON AB
  • Cnova N.V.
  • Coolblue BV
  • Dustin Group AB
  • El Corte Ingles SA
  • Fnac Darty SA
  • Hennes & Mauritz AB (H&M)
  • Media Markt AG
  • Otto GmbH & Co KG
  • Rue du Commerce SAS
  • Tesco Plc
  • Vente-privee.com SA
  • Wish Inc.
  • Zalando SE
  • eBay Inc


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