Florida Southern College aids in toy collection – News – The Ledger – Lakeland, FL

LAKELAND — The Marine Corps Reserve Toys for Tots program in Polk County is partnering with Florida Southern College’s student-run digital agency, Lux12, on a social media strategy to build awareness of the organization’s main mission, collecting and distributing toys to less fortunate children during the holidays.

Members of Lux12 are producing original videos and aim to boost the nonprofit’s web profile through Facebook messaging, with a secondary goal of attracting and training new volunteers, FSC said in a news release. David Waller, local coordinator of Marine Toys for Tots, is working with the student group from FSC’s Department of Communication.

William Allen, associate professor of digital media at Florida Southern, started Lux12 to give real-world opportunities to the agency’s student administrators and staffers through creative partnerships with both nonprofit and for-profit clients. Each service arrangement lasts at least three years.