PepsiCo looks to boost sartorial brand equity with e-commerce platform

PepsiCo is looking to simultaneously strengthen its licensing business and establish its brand as an icon in the fashion world with the launch of a dedicated e-commerce site dubbed House of PepsiCo.
Launching today (31 October), the site houses and apparel and accessory collections from PepsiCo’s brand collaborations with labels from around the world.
Its first iteration includes clothing developed with the likes of Forever 21 and DSquared2, as well as more obscure brands such as the exclusive C…

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