TikTok embraces e-commerce in test letting some users include links to shops in bios and posts

Your browser does not support HTML5 video.

Chinese social media upstart TikTok is opening its doors to e-commerce by allowing users to post links to online shops in their bios and posts.

The move will be the first toward making TikTok – a platform known for its short-form videos set to music – friendlier to online commerce and will give merchants a more direct link to turning their accounts into sources of revenue.

Ways – App – Experience – Users – Spokesperson

‘We’re always experimenting with new ways to improve the app experience for our users’ a spokesperson for TikTok owner, ByteDance told TechCrunch.

‘Ultimately, we’re focused on ways to inspire creativity, bring joy, and add value for our community.’

Feature – Bern – Founder – Chinese – Startup

The new feature, first discovered by Fabian Bern, founder of of Chinese startup Uplab, allow users to click on a link in a video or bio which then re-directs them to a third-party website without leaving the TikTok app.

This enables merchants to easily pass users off…