Atlético De Madrid Launches Fan Token On Socios.com
Spain’s La Liga soccer club Atlético de Madrid announced the availability of the ‘$ATM Fan Tokens’ for sale on Socios.com, priced around 2 euros per token. The tokens could be used by the fans to vote and decide from a shortlist of four players to choose one to take over the club’s Instagram for the first time in history.
In September last year, Atlético de Madrid had inked a deal with blockchain-powered fan engagement platform Socios.com to be the “Official Fan Token” partner of the club and to launch the Official Fan Token of Atlético de Madrid.
The launch of the tradeable Atleti Fan Token will expand the club’s global fan engagement strategy and their global audience to bring fans in Spain and abroad in Europe and Asia closer to the club.
Fans will be able to engage and have a say in club matters through the voting and rewards mobile app on Socios.com using the fan token. Atleti fans who are in possession of the tokens can now vote to choose the player from among “Koke,” “Morata,” “Lodi” and “Thomas.”
The chosen player will connect directly with Atleti’s 9 million strong Instagram following, going behind the scenes and providing their take on daily life at the club by uploading photo & video content.
This will be the first of a series of polls dedicated to the Atleti fans, and fans can purchase $ATM Fan Tokens exclusively in the Atlético de Madrid Fan Token Offering (FTO), which is now open on Socios.com.
All polls take place in a secure environment, and all votes cast are registered on the blockchain. Thus the results are transparent and can’t be altered.
Atlético de Madrid is now the third club to launch the fan token and conduct a fan poll on the fan engagement & rewards app Socios.com after Italian Soccer Club Juventus and French soccer club Paris Saint-Germain.
Seven global football clubs have already joined the Socios.com platform – Spain’s La Liga soccer club Atlético de Madrid as well as European league clubs, France’s Paris Saint-Germain, Italy’s Juventus and AS Roma as well as UK’s West Ham United and Turkey’s Galatasaray Spor Kulübü.
Earlier in January, Club Atlético Independiente became the first South American club to join the Socios.com platform to launch its own cryptocurrency-powered Fan Token.
Socios.com is powered by Malta-based esports voting platform ChiliZ, which allows both esports and sports entities to tokenize their voting rights to their fan bases to crowd-manage sports and esports organizations.
The Atlético de Madrid Fan Token ($ATM) will be tradeable against the platform’s native token, $CHZ. Socios expects to benefit from marketing rights including in-stadium, TV and digital exposure.
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