Thanks to Covid, India shows highest surge in preference for e-commerce among these top nations

The hygiene and risk factors have contributed to the increased adoption of e-commerce channel among customers who have either been inactive in digital buying or preferred traditional channel for touch-and-feel factor before making purchases. Around 50 per cent consumers expect to increase their e-commerce spend in the coming one month.
Covid-19 is changing the way Indians buy goods as the virus has influenced a shift in consumer behaviour with respect to the adoption of e-commerce and embracing …

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