TAG Announces Successful Completion of Distributed-Ledger Technology Pilot, Outlines Next Steps for Initiative

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Pilot Participants Included Johnson & Johnson, Mcdonald’s, Nestle, o2, Virgin Media; Groupm, Havas, IPG, Mindshare, OMD, Zenith; 15+ Adtech Providers & Publishers
The Trustworthy Accountability Group ( TAG ) announced the successful completion of a twelve-month cross-industry pilot programme to evaluate the feasibility and potential benefits of Distributed Ledger Technology (DLT) to increase trust and transparency in digital advertising. Launched by JICWEBS last year prior to its merger …

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