JP Morgan Sees Millennials’ Bitcoin Preference Over Gold as Foundation for Its Long Term Success

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JP Morgan says bitcoin’s 2020 surge is set to continue as the digital cryptocurrency competes better against gold as an alternative currency. In a note, the financial institution says that with millennials set to become a more important market participant in the coming years, their preference for bitcoin to gold sets up the crypto for future success.
The financial institution’s assessment comes as the digital currency continues to see increasing adoption by institutional investo…

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