Samsung Display Finding Growing Interest for Low-power OLED Displays with Global Customers
- Has just supplied its low-power OLED panel featuring ‘Adaptive Frequency’ technology to Oneplus and OPPO
- Low-power OLED display technology key to accommodating increased smartphone usage from pandemic-triggered hikes in virtual interaction and steady 5G network expansion
SEOUL, South Korea, March 23, 2021 /PRNewswire/ — After premiering ‘Adaptive Frequency’ low-power OLED display technology on the Samsung Galaxy Note 20 smartphone late last year, Samsung Display said it is seeing increasing interest from other global manufacturers for these power-saving display panels, which are well-suited to 5G phones.
OPPO, the largest smartphone manufacturer in China, is the first Chinese smartphone maker to adopt the Adaptive Frequency technology. OPPO’s new flagship lineup, the ‘Find X3’, features the Samsung Display’s OLED panel with a refresh rate* that varies depending upon the application in use. OPPO said that it is seeing its premium phone’s total power consumption cut as much as 46 percent.
Samsung Display’s Adaptive Frequency technology minimizes power consumption by automatically adjusting a display’s refresh rate for the application being used at any given moment. For instance, the adaptive refresh rate enables the OLED panel to reach 120Hz when playing a fast-moving mobile game, 60Hz while streaming a movie, and 30Hz or less when viewing e-mail or texting. Moreover, it can allow a refresh rate below 10Hz when the smartphone user is looking at photographs and other still images. This remarkable flexibility can sharply reduce the total amount of power consumed each day.
As telecommuting, phone-connected family interaction and 5G smartphone usage continue to grow, more smartphone producers are considering Samsung Display’s low-power OLED display technology to meet surging demand for power-hungry flagship phones.
Besides OPPO’s use of Adaptive Frequency technology, Samsung Display also has supplied a 6.7-inch panel featuring the technology to Oneplus for its new ‘Oneplus 9 Pro’ flagship phone. Smartphones of Oneplus are attracting enormous attention in the U.S. and in key emerging markets, for delivering power-saving, differentiated performance.
"Samsung Display’s innovative low-power OLED technology is expected to enable the Oneplus 9 Pro to provide consumers with a number of reasonable battery-saving choices and a more environmentally-conscious user experience in the process," said Oliver Zhang, vice president of Product Team at Oneplus.
In addition to OPPO and Oneplus, Samsung Display is in discussions with other major global smartphone producers to further advance its low-power OLED displays. This includes developing low-power materials and optimizing more power-efficient technologies such as when minimizing display circuits.
A Samsung Display spokesperson said, "Over the past several years, our priority has been bringing the best image quality and most innovative designs to our OLED display panels. But moving forward, we also will lead the low-power OLED technology space, as we modernize other aspects of the panels, in dedicating ourselves to delivering the most user-friendly displays worldwide."
About Samsung Display
Samsung Display Co., Ltd. is an industry leader in providing cutting edge display solutions around the world. The company diversifies its display markets to not only smartphones, TVs, laptops, and monitors but also smartwatches, VR, game consoles, automotive applications, and PIDs. Furthermore it has close partnerships with a variety of global manufacturers.
Headquartered in South Korea, with a range of large-scale facilities, Samsung Display has production plants in China, Vietnam and India, and operates sales offices in nine countries worldwide. Known for its innovation, Samsung Display is leading the foldable display market, enabling the world’s greatest mass-production of OLED, and endeavoring to develop next-generation technology such as high image quality QD (Quantum Dot), rollable, and stretchable panels to provide extraordinary experiences and endless possibilities for consumers.
Samsung Display has been prioritizing environmental and social values in the entire process of product manufacturing. The company will further evolve into a sustainable organization dedicated to environmentally-sound products that contribute to the betterment of humanity. For more information, please visit www.samsungdisplay.com or https://news.samsungdisplay.com/category/global.
* Refresh (or Scan) Rate: The number of frames that a display panel delivers in one second. For example, a 120Hz refresh rate accounts for 120 frame changes per second. The higher the scan rate, the more lively and natural-appearing are the images viewed.
Jihyun (Jessica) Kim
Samsung Display Communication Team
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