Ampverse acquires SG-based gaming startup to strengthen tech development
Gaming community and IP ecosystem Ampverse, has acquired Singapore-based gaming startup Championify to further its development of game-tech solutions for brands, fans, gamers and game publishers.
Through the acquisition, Championify’s assets will be integrated into Ampverse Labs to accelerate the development of its in-house products and services, according to a statement by the brand. Championify’s technology and intellectual property assets include a proprietary gamification platform, a reward system, and a gaming product marketplace.
“We are thrilled to become an integral part of Ampverse. You can expect this collaboration to result in innovative products and services that will disrupt the gaming landscape,” added Zad Ngor Yan Da, founder of Championify.
“We share the same vision to connect brands with communities across Southeast Asia and India through immersive experiences and fostering meaningful connections,” he said.
“With Championfy’s impressive track record of collaborations with esteemed brands such as Razer and Samsung, we are poised to harness their technological prowess to fuel our mission of redefining game-tech solutions in the region,” said Jochum, director of Web3 and Ampverse Labs.
Led by Sascha Jochum, Ampverse Labs is Ampverse’s data-driven game-tech solution for brands to bridge the gap between their audiences in the gaming markets of Southeast Asia and India.
Ampverse Labs is currently working on products such as an interactive quest tool, and a dynamic gamification solution to leverage first-party data through technological tools and initiatives.
Ampverse’s acquisition of Championify to ramp up its product development for Southeast Asia and India comes in the wake of a growing gaming market. In fact, Asia Pacific is the world’s largest gaming market with a significant portion of Gen Alpha and Gen Z users.
These were the results of TotallyAwesome’s Youth-first Digital Insights Study which also revealed that gaming is nearly gender-neutral with 46% of girls and 54% of boys in Gen Alpha finding solace in gaming.
From the large segments of both groups that use gaming platforms, it is not surprising that the APAC region is also the world’s largest gaming market, with total revenues exceeding $84 billion USD in 2022, according to the report.
The biggest conference is back! Experience the future of marketing with 500+ brilliant minds at Digital Marketing Asia on 28 – 30 November in Singapore. Uncover groundbreaking strategies that connect leading brands with their target audiences effectively.
Robert Gaxiola heads up creative at esports firm Ampverse
Gaming firm Razer hit by potential hack, stolen data offered for US$100,000 in crypto
Netflix ramping up its gaming offerings: What more can be done for breakthrough?